Authentic Beach designs inspired by East Coast living.

Life in Florida isn’t just about the beach or the sun or the crazy rainy seasons - it’s also a culture - a lifestyle. Growing up as sixth generation Native Floridians, my three sisters and I developed a deep rooted love for our home state and all of it’s beauty. We grew up with lots of family and friends and have developed many traditions around the culture of the Sunshine State. From weekly local ice cream shop rituals to afternoons at Disney or the beach, it just sort of became a part of who we are. Being on the beach is like being in our own beautiful world. For us it’s a place of freedom, of being together, of feeling peaceful - for us it’s home. I guess it was no surprise that when we came together with an idea to be business partners, our brainstorming led us to design a brand that is very close to our hearts. We all feel that Florida is a place not like any other, and if there is a way to share what we have cultivated as a result of our life experiences here, then we will do our best to make it happen!